Pengaruh Fashion Leadership dan Dimensi Hedonic Motives Shopping Terhadap Impulse Buying Pada Produk Fast Fashion

Dewanti, Ratna Listiana and Nur Mahmudah, Nur (2019) Pengaruh Fashion Leadership dan Dimensi Hedonic Motives Shopping Terhadap Impulse Buying Pada Produk Fast Fashion. In: Seminar Nasional, Call for Papers dan Pengabdian Masyarakat Forum Manajemen Indonesia Samarinda, 6 November 2019, Samarinda.

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Abstract

This study aims to examine the effect of adventure shopping, gratification shopping, idea shopping, shopping role and value shopping as component of hedonic shopping motives to impulse buying on fashion. The sampling method uses purposive sampling. Data analysis techniques used are multiple linear regression analysis test. The result of this research is partially adventure shopping, social shopping and idea shopping have significant effect, and gratification shopping, role shopping and value shopping have no significant effect on impulse buying. Keywords:Hedonic Shopping Motives, Adventure Shopping, Gratification Shopping, Idea Shopping, Role Shopping, Value Shopping, Impulse Buying

Item Type:	Conference or Workshop Item (Paper)
Subjects:	H Social Sciences > HF Commerce
Divisions:	Fakultas Ekonomi dan Bisnis > S1 Manajemen
Depositing User:	Ms. Ratna Listiana, S.E., M.M
Date Deposited:	04 Apr 2023 03:51
Last Modified:	04 Apr 2023 03:51
URI:	http://eprints.uty.ac.id/id/eprint/12556

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