Pengaruh Electronic Word of Mouth, Celebrity Endorsement, dan Kemudahan Transaksi terhadap Keputusan Pembelian pada Shopee di Wilayah DIY

Widodo, Ari and Rizky, Gia (2023) Pengaruh Electronic Word of Mouth, Celebrity Endorsement, dan Kemudahan Transaksi terhadap Keputusan Pembelian pada Shopee di Wilayah DIY. Skripsi thesis, Universitas Teknologi Yogyakarta.

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Item Type: Thesis (Skripsi, Tugas Akhir or Kerja Praktek) (Skripsi)
Subjects: H Social Sciences > HB Economic Theory
Divisions: Fakultas Ekonomi dan Bisnis > S1 Manajemen
Depositing User: Kaprodi Manajemen UTY
Date Deposited: 27 Jul 2023 02:20
Last Modified: 27 Jul 2023 02:20
URI: http://eprints.uty.ac.id/id/eprint/13239

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