Pengaruh Kualitas Pelayanan Kantor Jasa Akuntan Ernima Sukmasari terhadap Kepuasan Klien

Lailah, Malikhatul, Pulasna Putarta. S.E., M.Si.,AK., CA. (2023) Pengaruh Kualitas Pelayanan Kantor Jasa Akuntan Ernima Sukmasari terhadap Kepuasan Klien. Tugas Akhir thesis, Universitas Teknologi Yogyakarta.

[img] Text
3200111016_Malikhatul Lailah_Abstrak_Periode1_2023-2024-R.pdf

Download (101kB)

Abstract

The aim of the writing is to determine the service quality of the Ernima Sukmasri Accounting Services Office on client satisfaction and determine the significant influence of the service quality of the Ernima Sukmasri Accounting Services Office on client satisfaction. This writing uses descriptive qualitative writing. The location of writing is the Ernima Sukmasari Accounting Services Office (KJAES) Yogyakarta. Respondents used the entire existing population. Data collection methods use questionnaires, observations and documents. The five aspects of service quality that are considered are physical evidence (tangible), reliability, responsiveness, assurance and empathy. The results of this paper show that the variables tangibles (3.78), reliability (4.27), responsiveness (3.51), assurance (4.33), and empathy (4.17) have a positive effect on client satisfaction. Service quality (assurance) with an average value of 4.33 in the high category, has the strongest influence in influencing client satisfaction. This shows that KJAES service quality has a significant influence on client satisfaction.

Item Type: Thesis (Skripsi, Tugas Akhir or Kerja Praktek) (Tugas Akhir)
Uncontrolled Keywords: Service Quality, Accounting Services Firm, Client Satisfaction
Subjects: H Social Sciences > HB Economic Theory
Divisions: Fakultas Ekonomi dan Bisnis > D3 Akuntansi
Depositing User: Prodi Akuntansi Diploma
Date Deposited: 26 Oct 2023 06:29
Last Modified: 26 Oct 2023 06:29
URI: http://eprints.uty.ac.id/id/eprint/14094

Actions (login required)

View Item View Item