PEMANFAATAN MEDIA SOSIAL INSTAGRAM SEBAGAI MEDIA PROMOSI DI EKOWISATA SUNGAI MUDAL

Julianto, Tegar, Rezi Edi Muin, S.Par., M.Sc., CHE (2024) PEMANFAATAN MEDIA SOSIAL INSTAGRAM SEBAGAI MEDIA PROMOSI DI EKOWISATA SUNGAI MUDAL. Tugas Akhir thesis, Universitas Teknologi Yogyakarta.

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Abstract

This study aims to examine the use of Instagram Social Media as a promotional medium and to increase visits to the Mudal River Ecotourism. The main focus of this study is the @ekowisatasungaimudal_official account managed by the destination management team. The research method used is a qualitative method with data collection through in-depth interviews with key informants, namely the Chairperson of the Management, Mr. Rudi Hastaryo and Mr. Dian Supriyanto as the IT and Marketing Working Group, and supporting informants, namely 2 tourists visiting the Mudal River Ecotourism. The results of the study show the existing condition of the Mudal River Ecotourism which offers good infrastructure and various interesting activities, as well as a strong commitment to environmental preservation. This destination marketing strategy combines social media promotion, collaboration with influencers, word of mouth promotion, and special activity offers to increase tourist visits. The use of Instagram Social Media @ekowisatasungaimudal_official has proven effective in building public awareness, increasing follower engagement, and maintaining a positive destination image. Mudal River Ecotourism Managers are advised to increase the use of automated analytics tools to optimize deeper data-driven marketing strategies, allowing for rapid adaptation to trends and follower preferences to maximize destination appeal in a competitive tourism market.

Item Type: Thesis (Skripsi, Tugas Akhir or Kerja Praktek) (Tugas Akhir)
Uncontrolled Keywords: Marketing Strategy, Promotion, Social Media, Instagram
Subjects: G Geography. Anthropology. Recreation > GV Recreation Leisure
Divisions: Fakultas Bisnis dan Humaniora > D4 Destinasi Pariwisata
Depositing User: Prodi Pariwisata Diploma
Date Deposited: 13 Aug 2024 07:06
Last Modified: 13 Aug 2024 07:06
URI: http://eprints.uty.ac.id/id/eprint/16105

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