Rancang Bangun Sistem Informasi Pemasaran Berbasis Web Menggunakan User Generated Content (UGC) (Studi Kasus: Forester Jakal)

Pramuditya, Adji Cahya (2024) Rancang Bangun Sistem Informasi Pemasaran Berbasis Web Menggunakan User Generated Content (UGC) (Studi Kasus: Forester Jakal). Tugas Akhir thesis, University of Technology Yogyakarta.

[img] Text
5200311030_ADJI CAHYA PRAMUDITYA_ABSTRAK.pdf
Download (12kB)

Abstract

DESIGN AND BUILD A WEB-BASED MARKETING INFORMATION SYSTEM USING USER GENERATED CONTENT (UGC) (Case Study: Forester Jakal) Adji Cahya Pramuditya, Adityo Permana Wibowo. S.Kom., M.Cs. Information Systems Study Program, Faculty of Science & Technology University of Technology Yogyakarta Jl. Ringroad Utama Jombor Sleman Yogyakarta Email : adjicahyaaaa@gmail.com, adityopw@staff.uty.ac.id ABSTRACT The aim of this research is to develop a website-based marketing application using UGC to handle marketing problems for Forester Jakal, a climbing equipment shop located on Jl. Kaliurang KM 6 CT I/41 Manggungsari, Yogyakarta. This shop is known as a provider of various products under the Consina and Forester brands. This store has challenges related to the lack of utilization of visual elements and video marketing trends, as well as the impact of losing opportunities to attract customers on other platforms. The research method used is the Software Development Life Cycle (SDLC) model with a waterfall approach. Test case validation shows that the system flow runs as expected, including the login process, content management, transactions, promotions, reports, and criticism suggestions. The research conclusions emphasize the need for Forester Jakal to adopt marketing information system innovations that integrate UGC, such as product reviews, tutorials, tips and tricks, as well as promotions with customer participation, to increase engagement and create new opportunities in the competitive marketing era. Keywords: User Generated Content (UGC), Software Development Life Cycle (SDLC), Website, Forester Jakal, Digital Era.

Item Type: Thesis (Skripsi, Tugas Akhir or Kerja Praktek) (Tugas Akhir)
Subjects: T Technology > T Technology (General)
Divisions: Fakultas Sains Dan Teknologi > S1 Sistem Informasi
Depositing User: Kaprodi S1 Sistem Informasi UTY
Date Deposited: 16 Aug 2024 01:36
Last Modified: 16 Aug 2024 01:36
URI: http://eprints.uty.ac.id/id/eprint/16213

Actions (login required)

View Item View Item
UTY Open Access is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.