Rancang Bangun Aplikasi Sistem Informasi Pemasaran Digital Berbasis Web (Studi Kasus: CV. Langkung Migunani Bantul, DIY)

Safrudin, Fatah Rizqi (2024) Rancang Bangun Aplikasi Sistem Informasi Pemasaran Digital Berbasis Web (Studi Kasus: CV. Langkung Migunani Bantul, DIY). Tugas Akhir thesis, University of Technology Yogyakarta.

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Abstract

DESIGN AND DEVELOPMENT OF A WEB-BASED DIGITAL MARKETING INFORMATION SYSTEM (Case Study: CV. Langkung Migunani, Bantul, DIY) Fatah Rizqi Safrudin, Fadil Indra Sanjaya, S.Kom., M.Kom. Information Systems Study Program, Faculty of Science and Technology Universitas Teknologi Yogyakarta Jl. Ringroad Utara, Jombor, Sleman, Yogyakarta E-mail: rizqi.fatah12345@gmail.com, fadil.indra@staff.uty.ac.id ABSTRACT CV. Langkung Migunani is a company engaged in the Vannamei shrimp farming business in Indonesia, serving as the primary distributor for Vannamei shrimp and shrimp feed. The marketing and sales processes are conducted through direct approaches to shrimp farmers via visits to coastal aquaculture areas. Consequently, the company faces challenges such as declining sales and limited marketing reach, which, if not addressed, could lead to bankruptcy. To tackle these issues, the authors conducted research focused on marketing and sales aspects. This research includes interviews, observations, system requirements and objectives analysis, data analysis, current system analysis, new system design, interface design, database implementation, and report preparation. Therefore, the authors propose the creation of a marketing website to enhance sales and expand the company's market coverage. This study results in the design of a shrimp feed marketing information system capable of managing product data, generating reports, and handling orders. The system can provide accurate and detailed information on product orders. In conclusion, the design and implementation of this system can assist in expanding the company's market reach, thereby increasing sales. Keywords: Marketing Information System, Digital Marketing, Business Competition.

Item Type:	Thesis (Skripsi, Tugas Akhir or Kerja Praktek) (Tugas Akhir)
Subjects:	T Technology > T Technology (General)
Divisions:	Fakultas Sains Dan Teknologi > S1 Sistem Informasi
Depositing User:	Kaprodi S1 Sistem Informasi UTY
Date Deposited:	29 Nov 2024 08:42
Last Modified:	29 Nov 2024 08:42
URI:	http://eprints.uty.ac.id/id/eprint/16863

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