THE AFFECT OF DIGITAL MARKETING, CUSTOMER RELATIONSHIP MANAGEMENT AND ONLINE CUSTOMER EXPERIENCE ON PURCHASE DECISION ON CONSUMER E�COMMERCE IN INDONESIA

Nuria, Tasia Rizqi and Addinpujoartanto, Nur Ariefin (2024) THE AFFECT OF DIGITAL MARKETING, CUSTOMER RELATIONSHIP MANAGEMENT AND ONLINE CUSTOMER EXPERIENCE ON PURCHASE DECISION ON CONSUMER E�COMMERCE IN INDONESIA. The Fifth International Research Conference on Management and Business (5 th IRCMB) (5). pp. 2191-2203. ISSN 2503-3131

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Item Type: Article
Subjects: H Social Sciences > HB Economic Theory
Divisions: Fakultas Bisnis dan Humaniora > S1 Manajemen
Depositing User: Kaprodi Manajemen UTY
Date Deposited: 14 Jan 2025 03:09
Last Modified: 14 Jan 2025 03:09
URI: http://eprints.uty.ac.id/id/eprint/17376

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