SMARTPHONE BRAND PURCHASE DECISIONS IN DIY: THE INFLUENCE OF CORPORATE REPUTATION AND COUNTRY OF ORIGIN WITH BRAND IMAGE AS A MEDIATING

Agusman, Lala Dwi and Dewanti, Ratna Listiana (2024) SMARTPHONE BRAND PURCHASE DECISIONS IN DIY: THE INFLUENCE OF CORPORATE REPUTATION AND COUNTRY OF ORIGIN WITH BRAND IMAGE AS A MEDIATING. The Fifth International Research Conference on Management and Business (5 th IRCMB) (5). pp. 2287-2299. ISSN 2503-3131

[img] Image (The Fifth International Research Conference on Management and Business (5 th IRCMB))
5200211214_Lala Dwi Agusman.pdf - Presentation
Download (228kB)
[img] Text (The Fifth International Research Conference on Management and Business (5 th IRCMB))
E-Proceedings Conference.pdf - Published Version
Download (45MB)
Item Type: Article
Subjects: H Social Sciences > HB Economic Theory
Divisions: Fakultas Bisnis dan Humaniora > S1 Manajemen
Depositing User: Kaprodi Manajemen UTY
Date Deposited: 14 Jan 2025 03:23
Last Modified: 14 Jan 2025 03:23
URI: http://eprints.uty.ac.id/id/eprint/17379

Actions (login required)

View Item View Item
UTY Open Access is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.