Pengaruh Social Media, Electronic Word of Mouth (E-WoM), Fear of Missing Out (FoMO) dan Gaya Hidup Hedonisme terhadap Keputusan Pembelian Fashion pada Gen Z Wanita di Yogyakarta

Guzanty, Amalia and Sujoko, Sujoko (2025) Pengaruh Social Media, Electronic Word of Mouth (E-WoM), Fear of Missing Out (FoMO) dan Gaya Hidup Hedonisme terhadap Keputusan Pembelian Fashion pada Gen Z Wanita di Yogyakarta. Skripsi thesis, Universitas Teknologi Yogyakarta.

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Item Type: Thesis (Skripsi, Tugas Akhir or Kerja Praktek) (Skripsi)
Subjects: H Social Sciences > HB Economic Theory
Divisions: Fakultas Bisnis dan Humaniora > S1 Manajemen
Depositing User: Kaprodi Manajemen UTY
Date Deposited: 25 Apr 2025 03:37
Last Modified: 25 Apr 2025 03:37
URI: http://eprints.uty.ac.id/id/eprint/17618

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