INTEGRATING GAMIFICATION METHODS IN MSME ORDERING SYSTEMS TO INCREASE CUSTOMER LOYALTY (Case Study: Bakmi Jawa Pak Surat)

KARTASASMITA, IVAN BHAGASKARA (2025) INTEGRATING GAMIFICATION METHODS IN MSME ORDERING SYSTEMS TO INCREASE CUSTOMER LOYALTY (Case Study: Bakmi Jawa Pak Surat). Tugas Akhir thesis, Informatics.

[img] Text
5210411100_Ivan Bhagaskara Kartasasmita_Abstrak.pdf
Download (123kB)

Abstract

This study examines the challenges MSMEs face, particularly in the Bakmi Jawa Pak Surat business, which has not fully leveraged the potential of digital technology. The absence of a digital-based ordering and payment system hinders competitiveness and achieving customer loyalty. This study aims to propose an innovative solution that integrates gamification methodologies within the online ordering system. The study’s primary objective is to ascertain the most effective strategy for integrating gamification methods, implementing payment gateway features, and incorporating digital technology. It is anticipated that implementing this novel system will enhance operational efficiency, foster customer loyalty, and enhance MSME digital literacy. Bakmi Jawa Pak Surat is expected to reap substantial benefits and achieve enhanced financial inclusion through this approach. This study is expected to contribute to developing MSMEs and local economic empowerment.

Item Type: Thesis (Skripsi, Tugas Akhir or Kerja Praktek) (Tugas Akhir)
Subjects: T Technology > T Technology (General)
Divisions: Fakultas Sains Dan Teknologi > S1 Informatika
Depositing User: Kaprodi S1 Informatika UTY
Date Deposited: 09 May 2025 02:24
Last Modified: 09 May 2025 02:24
URI: http://eprints.uty.ac.id/id/eprint/17959

Actions (login required)

View Item View Item
UTY Open Access is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.