Pengaruh Fear of Missing Out (FOMO) dan Self Brand Congruence terhadap Pembelian Impulsif pada Kalangan Muda saat Flash Sale di Marketplace

Fikriah, Alma Nurul and Nurmalia, Vera Desy (2025) Pengaruh Fear of Missing Out (FOMO) dan Self Brand Congruence terhadap Pembelian Impulsif pada Kalangan Muda saat Flash Sale di Marketplace. Skripsi thesis, Universitas Teknologi Yogyakarta.

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Item Type: Thesis (Skripsi, Tugas Akhir or Kerja Praktek) (Skripsi)
Subjects: H Social Sciences > HB Economic Theory
Divisions: Fakultas Bisnis dan Humaniora > S1 Manajemen
Depositing User: Kaprodi Manajemen UTY
Date Deposited: 08 Aug 2025 08:21
Last Modified: 08 Aug 2025 08:21
URI: http://eprints.uty.ac.id/id/eprint/18474

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