Pengaruh Content Marketing dan Electronic Word of Mouth (e-WOM) terhadap Purchase Decision pada Makanan Tradisional Seblak dan Baso Aci di Kalangan Generasi Z di Daerah Istimewa Yogyakarta dengan Customer Engagement sebagai Variabel Mediasi

Prasetya, Aditya Eka and Dewanti, Ratna Listiana (2025) Pengaruh Content Marketing dan Electronic Word of Mouth (e-WOM) terhadap Purchase Decision pada Makanan Tradisional Seblak dan Baso Aci di Kalangan Generasi Z di Daerah Istimewa Yogyakarta dengan Customer Engagement sebagai Variabel Mediasi. Skripsi thesis, Universitas Teknologi Yogyakarta.

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Item Type: Thesis (Skripsi, Tugas Akhir or Kerja Praktek) (Skripsi)
Subjects: H Social Sciences > HB Economic Theory
Divisions: Fakultas Bisnis dan Humaniora > S1 Manajemen
Depositing User: Kaprodi Manajemen UTY
Date Deposited: 13 Aug 2025 06:23
Last Modified: 13 Aug 2025 06:23
URI: http://eprints.uty.ac.id/id/eprint/18553

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