Pengaruh Green Brand Positioning, Green Perceived Value, dan Environmental Concern terhadap Green Purchase Intention pada Skincare Ramah Lingkungan melalui Attitude sebagai Variabel Mediasi

Khasanah, Annisa Nur Uswatun and Addinpujoartanto, Nur Ariefin (2025) Pengaruh Green Brand Positioning, Green Perceived Value, dan Environmental Concern terhadap Green Purchase Intention pada Skincare Ramah Lingkungan melalui Attitude sebagai Variabel Mediasi. Skripsi thesis, Universitas Teknologi Yogyakarta.

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Item Type: Thesis (Skripsi, Tugas Akhir or Kerja Praktek) (Skripsi)
Subjects: H Social Sciences > HB Economic Theory
Divisions: Fakultas Bisnis dan Humaniora > S1 Manajemen
Depositing User: Kaprodi Manajemen UTY
Date Deposited: 13 Aug 2025 07:02
Last Modified: 13 Aug 2025 07:02
URI: http://eprints.uty.ac.id/id/eprint/18567

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