Pengaruh Green Advertising, Green Brand Image, dan Environmental Knowledge terhadap Green Purchase Intention Produk Sustainable Fashion pada Generasi Z di Daerah Istimewa Yogyakarta

Amelia, Riannanda Rizqina and Dewanti, Ratna Listiana (2025) Pengaruh Green Advertising, Green Brand Image, dan Environmental Knowledge terhadap Green Purchase Intention Produk Sustainable Fashion pada Generasi Z di Daerah Istimewa Yogyakarta. Skripsi thesis, Universitas Teknologi Yogyakarta.

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Item Type: Thesis (Skripsi, Tugas Akhir or Kerja Praktek) (Skripsi)
Subjects: H Social Sciences > HB Economic Theory
Divisions: Fakultas Bisnis dan Humaniora > S1 Manajemen
Depositing User: Kaprodi Manajemen UTY
Date Deposited: 14 Aug 2025 04:03
Last Modified: 14 Aug 2025 04:03
URI: http://eprints.uty.ac.id/id/eprint/18681

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