Pengaruh Influencer Marketing, Word of Mouth (WOM) dan Brand Awareness (Kesadaran Merek) terhadap Keputusan Pembelian pada Produk Kosmetik Bedak di Yogyakarta

Sawaliyah, Asmawati and Rokhmat, Rokhmat (2025) Pengaruh Influencer Marketing, Word of Mouth (WOM) dan Brand Awareness (Kesadaran Merek) terhadap Keputusan Pembelian pada Produk Kosmetik Bedak di Yogyakarta. Skripsi thesis, Universitas Teknologi Yogyakarta.

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Item Type: Thesis (Skripsi, Tugas Akhir or Kerja Praktek) (Skripsi)
Subjects: H Social Sciences > HB Economic Theory
Divisions: Fakultas Bisnis dan Humaniora > S1 Manajemen
Depositing User: Kaprodi Manajemen UTY
Date Deposited: 14 Aug 2025 04:20
Last Modified: 14 Aug 2025 04:20
URI: http://eprints.uty.ac.id/id/eprint/18689

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