Pengaruh Electronic Word of Mouth terhadap Keputusan Pembelian melalui Citra Merek sebagai Variabel Intervening pada Platform TikTok Shop

Firmansyah, Dhimas Makarim and Widyanti, Ratri Nurina (2025) Pengaruh Electronic Word of Mouth terhadap Keputusan Pembelian melalui Citra Merek sebagai Variabel Intervening pada Platform TikTok Shop. Skripsi thesis, Universitas Teknologi Yogyakarta.

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Item Type: Thesis (Skripsi, Tugas Akhir or Kerja Praktek) (Skripsi)
Subjects: H Social Sciences > HB Economic Theory
Divisions: Fakultas Bisnis dan Humaniora > S1 Manajemen
Depositing User: Kaprodi Manajemen UTY
Date Deposited: 14 Nov 2025 02:24
Last Modified: 14 Nov 2025 02:24
URI: http://eprints.uty.ac.id/id/eprint/19416

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