Pengaruh Green Advertising, Green Brand Positioning, dan Green Awareness terhadap Green Purchase Intention Produk Skincare di DIY dengan Variabel Moderasi Green Brand Knowlegde

Khasanah, Estiana Nur and Nurmalia, Vera Desy (2026) Pengaruh Green Advertising, Green Brand Positioning, dan Green Awareness terhadap Green Purchase Intention Produk Skincare di DIY dengan Variabel Moderasi Green Brand Knowlegde. Skripsi thesis, Universitas Teknologi Yogyakarta.

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Item Type: Thesis (Skripsi, Tugas Akhir or Kerja Praktek) (Skripsi)
Subjects: H Social Sciences > HB Economic Theory
Divisions: Fakultas Bisnis dan Humaniora > S1 Manajemen
Depositing User: Kaprodi Manajemen UTY
Date Deposited: 25 Feb 2026 02:02
Last Modified: 25 Feb 2026 02:02
URI: http://eprints.uty.ac.id/id/eprint/19620

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