Analisis Pengaruh Value Proposition, Parasocial Relationship, Chatbot, dan Fitur Virtual Try-On terhadap Keputusan Pembelian Generasi Z pada Produk Fashion Baju di Tiktok Shop: Kontribusi terhadap Pertumbuhan Ekonomi dan Pencapaian SDGS

Armanti, Selvi Puspita and Dewanti, Ratna Listiana (2026) Analisis Pengaruh Value Proposition, Parasocial Relationship, Chatbot, dan Fitur Virtual Try-On terhadap Keputusan Pembelian Generasi Z pada Produk Fashion Baju di Tiktok Shop: Kontribusi terhadap Pertumbuhan Ekonomi dan Pencapaian SDGS. Skripsi thesis, Universitas Teknologi Yogyakarta.

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Item Type: Thesis (Skripsi, Tugas Akhir or Kerja Praktek) (Skripsi)
Subjects: H Social Sciences > HB Economic Theory
Divisions: Fakultas Bisnis dan Humaniora > S1 Manajemen
Depositing User: Kaprodi Manajemen UTY
Date Deposited: 25 Feb 2026 02:21
Last Modified: 25 Feb 2026 02:21
URI: http://eprints.uty.ac.id/id/eprint/19624

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