Pengaruh Perceived Price, Electronic Word of Mouth, dan Perceived Risk terhadap Purchase Decision melalui Perceived Value sebagai Variabel Mediasi pada Produk Fashion Kebaya Bali di Platform Online Tiktok Shop

Putri, I Gusti Ayu Kirana Andari and Dewanti, Ratna Listiana (2026) Pengaruh Perceived Price, Electronic Word of Mouth, dan Perceived Risk terhadap Purchase Decision melalui Perceived Value sebagai Variabel Mediasi pada Produk Fashion Kebaya Bali di Platform Online Tiktok Shop. Skripsi thesis, Universitas Teknologi Yogyakarta.

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Item Type: Thesis (Skripsi, Tugas Akhir or Kerja Praktek) (Skripsi)
Subjects: H Social Sciences > HB Economic Theory
Divisions: Fakultas Bisnis dan Humaniora > S1 Manajemen
Depositing User: Kaprodi Manajemen UTY
Date Deposited: 25 Feb 2026 02:51
Last Modified: 25 Feb 2026 02:51
URI: http://eprints.uty.ac.id/id/eprint/19636

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