ANALISIS PERSEPSI NASABAH PADA PRODUK JS DANA MULTI PROTEKSI PLUS PERUSAHAAN PT. ASURANSI JIWASRAYA (Persero) DENGAN MENGGUNAKAN VARIABEL BRAND AWARENESS, PERCEIVED VALUE, BRAND ASSOCIATION, DAN BRAND LOYALTY.

Agustina Risanti, Agustina (2018) ANALISIS PERSEPSI NASABAH PADA PRODUK JS DANA MULTI PROTEKSI PLUS PERUSAHAAN PT. ASURANSI JIWASRAYA (Persero) DENGAN MENGGUNAKAN VARIABEL BRAND AWARENESS, PERCEIVED VALUE, BRAND ASSOCIATION, DAN BRAND LOYALTY. Tugas Akhir thesis, UNIVERSITAS TEKNOLOGI YOGYAKARTA.

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Item Type: Thesis (Skripsi, Tugas Akhir or Kerja Praktek) (Tugas Akhir)
Subjects: H Social Sciences > HB Economic Theory
Divisions: Fakultas Ekonomi dan Bisnis > S1 Manajemen
Depositing User: Kaprodi Manajemen UTY
Date Deposited: 23 Oct 2018 03:44
Last Modified: 23 Oct 2018 03:44
URI: http://eprints.uty.ac.id/id/eprint/2007

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