Tumanggor, Luther (2019) Implementasi Customer Relationship Management pada Sistem Informasi Penjualan dan Pemesanan Kebaya Berbasis Website (Studi Kasus CV Regina Konveksi Yogyakarta). Tugas Akhir thesis, University of Technology Yogyakarta.
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Abstract
Technological developments in the field of information delivery have become a way of connecting every kind of human need. The existence of information technology can help human work easier because people can receive any information quickly and efficiently. These include in the business field of selling and ordering Kebaya at CV Regina Konveksi Yogyakarta. At the moment, the problems which occur in this company are in the marketing and promotion section. Consequently, it affects the attractiveness, interest, and customer loyalty to the company. Implementing Customer Relationship Management (CRM) can provide maximum services to customers as well as a sense of satisfaction and comfort. With the approach method using CRM, it is expected that customers can easily access information about products, get promo information, provide complaints, criticisms, and suggestions towards the company, and it also provides a review of the products offered. . Keywords: CRM, Technology, Information, Sales, Marketing, promotion
| Item Type: | Thesis (Skripsi, Tugas Akhir or Kerja Praktek) (Tugas Akhir) |
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| Subjects: | T Technology > T Technology (General) |
| Divisions: | Fakultas Sains Dan Teknologi > S1 Informatika |
| Depositing User: | Kaprodi S1 Informatika UTY |
| Date Deposited: | 04 Apr 2019 09:37 |
| Last Modified: | 04 Apr 2019 09:37 |
| URI: | http://eprints.uty.ac.id/id/eprint/2672 |
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