Pengembangan Sistem Informasi Promosi dan Penjualan Berbasis Website pada Toko Printer Raja INK Yogyakarta Menggunakan Metode Apriori

Syaifurrizal, Fhachmi (2019) Pengembangan Sistem Informasi Promosi dan Penjualan Berbasis Website pada Toko Printer Raja INK Yogyakarta Menggunakan Metode Apriori. Tugas Akhir thesis, University of Technology Yogyakarta.

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Abstract

Raja Ink printer shop is one of the stores that provide digital printing tools, especially printers, along with printer parts and ink. With the increasing number of customer needs and also competition between similar stores, then in the era of information and communication technology such as today, stores feel less complete if they don't have an e-commerce website as a support or information intermediary to its customers. In addition, in practice e-commerce website can be used to promote products available at the store while offering products that are most in demand by prospective buyers. Starting from this problem, a market basket analysis method called the Apriori method is used. Basically the Apriori method is a method that can calculate the percentage of products that are often purchased and interconnected by customers who have already purchased products at the Raja Ink printer shop. By using the Apriori method, it is expected that the consumer will know what the best-selling products are and are purchased by Raja Ink store customers. That way, it is expected that prospective customers will have an overview of products that are interrelated to carry out printing activities and are ultimately expected to increase sales turnover at Raja Ink stores. Keywords: Printer, E-commerce, Apriori Method.

Item Type: Thesis (Skripsi, Tugas Akhir or Kerja Praktek) (Tugas Akhir)
Subjects: T Technology > T Technology (General)
Divisions: Fakultas Sains Dan Teknologi > S1 Informatika
Depositing User: Kaprodi S1 Informatika UTY
Date Deposited: 06 Apr 2019 03:45
Last Modified: 06 Apr 2019 03:45
URI: http://eprints.uty.ac.id/id/eprint/2712

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