A Preliminary Study to Determine Criteria For Personalized E-Commerce

Rianto, Rianto A Preliminary Study to Determine Criteria For Personalized E-Commerce. CHIUXID 2015. ISSN 978-1-4503-3334-4

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Abstract

Web design is one of several critical factors for the acceptance and success of an e-commerce website. A good web design influences user’s satisfaction and intention to use the website. The purpose of the study was to determine criteria for personalized e-commerce with a method recommended by users in using an e-commerce. This study used a qualitative method to analyze three components of web design i.e. information, navigation, and visual designs. Data collection was performed using in-depth interview technique on participants who have been familiar with online transactions. Data showed that participants preferred navigation and information designs rather than visual design.

Item Type: Article
Subjects: T Technology > T Technology (General) > T201 Patents. Trademarks
Divisions: Fakultas Sains Dan Teknologi > S1 Informatika
Depositing User: Rianto Rianto
Date Deposited: 18 Apr 2019 06:26
Last Modified: 18 Apr 2019 06:26
URI: http://eprints.uty.ac.id/id/eprint/2750

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