PENGARUH EXPERIENTAL MARKETING, EMOTIONAL MARKETING DAN ELECTRONIC WORD OF MOUTH TERHADAP ONLINE PURCHASING DECISION GENERASI MILENIAL PADA FASHION E-COMMERCE INDONESIA

Ratna Fitriyani, Ratna (2019) PENGARUH EXPERIENTAL MARKETING, EMOTIONAL MARKETING DAN ELECTRONIC WORD OF MOUTH TERHADAP ONLINE PURCHASING DECISION GENERASI MILENIAL PADA FASHION E-COMMERCE INDONESIA. Tugas Akhir thesis, UNIVERSITAS TEKNOLOGI YOGYAKARTA.

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Item Type: Thesis (Skripsi, Tugas Akhir or Kerja Praktek) (Tugas Akhir)
Subjects: H Social Sciences > HB Economic Theory
Divisions: Fakultas Bisnis dan Humaniora > S1 Manajemen
Depositing User: Kaprodi Manajemen UTY
Date Deposited: 16 Jul 2019 01:35
Last Modified: 16 Jul 2019 01:35
URI: http://eprints.uty.ac.id/id/eprint/2957

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