SISTEM PENDUKUNG KEPUTUSAN PEMILIHAN PELANGGAN BERBASIS WEB DENGAN METODE SIMPLE ADDITIVE WEIGHTING (Studi Kasus Toko Dukaniy Adventure)

Anggoro, Edi (2019) SISTEM PENDUKUNG KEPUTUSAN PEMILIHAN PELANGGAN BERBASIS WEB DENGAN METODE SIMPLE ADDITIVE WEIGHTING (Studi Kasus Toko Dukaniy Adventure). Tugas Akhir thesis, University of Technology Yogyakarta.

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Abstract

Dukaniy Adventure is a medium business in the process of developing stage. As a company that is ready to compete with other developing companies, it must be accompanied by technological advancements as its supporters. Dukaniy Adventure does not yet have the supporting technology needed to simplify each process, making it less effective and efficient in terms of rewarding in determining the best customers. An application that is certainly in accordance with company needs and can meet the needs of current technological developments, for the sake of achieving a broader, easier, optimal, and effective sales target and convenience to customers. Appropriate and can help the company in the process of selecting the best customers from the Dukaniy Adventure store is the solution to every problem that exists. The application is contained in the form of a final project entitled "WEB-Based Customer Selection Decision Support System With Simple Additive Weighting Method". In this application, a SAW (Simple Additive Weighting) method is used to process a list of existing customers with predetermined weights and values to produce the best decision in choosing the best customer in the Dukaniy Adventure store. The search process for this system begins with the process of determining alternatives, then weighting alternatives, then normalizing alternatives and finally ranking all the data processed from the customer database in Dukaniy Adventure. The conclusion of the research is that the application of the best customer selection decision support system can assist in conducting the best customer selection process to get a reward as a company commitment to improve service quality to customers. Keywords : Information System, Simpel Adittive Weighting (SAW), Decision Support System

Item Type: Thesis (Skripsi, Tugas Akhir or Kerja Praktek) (Tugas Akhir)
Subjects: T Technology > T Technology (General)
Divisions: Fakultas Teknologi Informasi dan Elektro > S1 Informatika
Depositing User: Kaprodi S1 Informatika UTY
Date Deposited: 28 Oct 2019 03:56
Last Modified: 28 Oct 2019 03:56
URI: http://eprints.uty.ac.id/id/eprint/3598

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