Penguatan ekonomi Usaha Kecil Berbasis Sosial

UTY, Junaidi (2015) Penguatan ekonomi Usaha Kecil Berbasis Sosial. Indonesia Accounting Research Journal, 3 (2). pp. 137-142. ISSN ISSN: 2303-2235, E-ISSN: 2476-8820

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Abstract

This paper aims to describe a model of social based economics reinforcement for small entrepreneurs. The idea emerges from the author’s sense of concern when looking at the phenomena in which many small entrepreneurs raised their capital from moneylenders. The author tries to offer a model of small entrepreneur capital strengthening, where the model of this capital reinforcement is offered without interest and without collateral. Besides, this model is developed by promoting social values of society, namely mutual aid, and upholding society’s integrity. The model of small entrepreneur capital strengthening is named NJ model. This model is developed with a simple concept namely interpersonal marketing. Interpersonal marketing is a simple marketing model that relies on the distribution of information from a person to other persons. This model has been applied in Bantul Regency and Sleman Regency of Yogyakarta Special Region since March 25, 2012. Furthermore, NJ model is expected to have contributions in strengthening the economy of small entrepreneurs in Indonesia. Keywords: NJ model, Business, social values.

Item Type: Article
Depositing User: Mr. Junaidi UTY
Date Deposited: 12 Mar 2020 13:44
Last Modified: 12 Mar 2020 13:44
URI: http://eprints.uty.ac.id/id/eprint/4463

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