ADRIADI, RADITYO (2021) RANCANG BANGUN SISTEM INFORMASI PEMASARAN TAS KULIT SECARA ONLINE DENGAN METODE CUSTOMER RELATIONSHIP MANAGEMENT (CRM) (Studi Kasus: Tas Kulit Samiya). Tugas Akhir thesis, University of Technology Yogyakarta.
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Abstract
DESIGNING INFORMATION SYSTEM OF ONLINE LETHER-BAG MARKETING USING CUSTOMER RELATIONSHIP MANAGEMENT METHOD (CRM) (STUDY CASE: Samiya Leather Bag) RADITYO ADRIADI Informatics Department, Faculty Of Science and Technology University of Technology Yogyakarta North Ringroad St., Jombor, Sleman Yogyakarta Email: raditya1460@gmail.com ABSTRACT As one of the leather bag products, Samiya develops the business by expanding its market targets to many cities and abroad. Therefore, a marketing strategy is needed through the website. In addition to selling products, the website is convenient for introducing the broader range of Samiya brand as a leather bag manufacturer. However, the company still uses a manual process to make the statement, so it takes time and is not detailed enough to manage it. Nowadays, Samiya does not have a specific strategy or activity to handle the marketing. Product marketing still performs in a conventional way which spreads entirely through word of mouth. With a lack of marketing effectiveness, it causes customers to be short of the latest information from Samiya. The website that operates customer relationship management methods (CRM) can make the statement faster, neater, and more detailed. Moreover, customers can search for product information with one click and provide their opinion on the Samiya products. Keywords: Information Systems, marketing, website, Customer Relationship Management.
| Item Type: | Thesis (Skripsi, Tugas Akhir or Kerja Praktek) (Tugas Akhir) |
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| Subjects: | T Technology > T Technology (General) |
| Divisions: | Fakultas Sains Dan Teknologi > S1 Informatika |
| Depositing User: | Kaprodi S1 Informatika UTY |
| Date Deposited: | 01 Sep 2021 02:24 |
| Last Modified: | 01 Sep 2021 02:24 |
| URI: | http://eprints.uty.ac.id/id/eprint/7767 |
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