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Diwiyana, Rindia Kavita Sukma and Rokhmat, Rokhmat (2025) Pengaruh User Generated Content (UGC), Electronic Word of Mouth (e-WOM), dan Brand Trust terhadap Purchase Decision Produk Skincare Viral di Platform Tiktok pada Generasi Z di Daerah Istimewa Yogyakarta. Skripsi thesis, Universitas Teknologi Yogyakarta.