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Rahman, Deni and Dewanti, Ratna Listiana (2024) THE INFLUENCE OF ECO-BRAND, ECO-LABEL, ENVIRONMENTAL ADVERTISEMENT, AND PREMIUM PRICE ON PURCHASING DECISIONS THROUGH MEDIATION BRAND IMAGE. The Fifth International Research Conference on Management and Business (5 th IRCMB) (5). pp. 2230-2244. ISSN 2503-3131
Rahman, Deni and Dewanti, Ratna Listiana (2024) Pengaruh Eco-Brand, Eco-Label, Environmental Advertisement dan Premium Price terhadap Purchasing Decision melalui Brand Image sebagai Variabel Mediasi pada Produk Fashion Lokal Ramah Lingkungan. Skripsi thesis, Universitas Teknologi Yogyakarta.