A Semiotic Analysis of the Visual Representation of Budget Efficiency on the Cover of Tempo Magazine

Syahira, Naila and Winarna, Winarna (2025) A Semiotic Analysis of the Visual Representation of Budget Efficiency on the Cover of Tempo Magazine. Skripsi thesis, Universitas Teknologi Yogyakarta.

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Abstract

This study aims to analyze how Tempo Magazine visually and textually represents the issue of budget efficiency through semiotic analysis. The data were taken from three editions of Tempo Magazine covers: 7 February 2025, 18 February 2025, and 10 March 2025. This research uses qualitative approach with Charles Sanders Peirce’s semiotic theory to identify and categorize signs found on the covers, resulting in 21 identified signs consisting of 10 icons, 8 indices, and 3 symbols. Furthermore, Roland Barthes’ theory of denotation and connotation is used to examine the deeper meanings embedded within the visual elements. The analysis reveals that while the denotative elements present literal images such as public figures, objects, and familiar national symbols, while the connotative readings uncover ideological narratives related to budget efficiency in Indonesia. Finally, this study also investigates the interplay between textual and visual components, finding that both elements work cohesively to emphasize the theme of budget efficiency. Through symbolic representations and emotionally charged visuals, Tempo’s covers effectively convey meaning of budget efficiency in Indonesia.

Item Type: Thesis (Skripsi, Tugas Akhir or Kerja Praktek) (Skripsi)
Uncontrolled Keywords: budget efficiency, semiotics, tempo magazine
Subjects: P Language and Literature > PR English literature
Divisions: Fakultas Humaniora > S1 Bahasa Inggris
Depositing User: Kaprodi S1 Bahasa Inggris UTY
Date Deposited: 01 Oct 2025 02:46
Last Modified: 01 Oct 2025 02:46
URI: http://eprints.uty.ac.id/id/eprint/19033

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