RANCANG BANGUN MEDIA PROMOSI DAN PEMASARAN BERBASIS WEBSITE (Studi Kasus Perusahaan Bakpia di Yogyakarta)

Nandhatama, Anditya (2019) RANCANG BANGUN MEDIA PROMOSI DAN PEMASARAN BERBASIS WEBSITE (Studi Kasus Perusahaan Bakpia di Yogyakarta). Tugas Akhir thesis, University of Technology Yogyakarta.

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Abstract

Bakpia entrepreneurs in Yogyakarta experience limitations in promoting their products, which also has an impact on the slow sales and lack of familiarity of the company's products in the general public. Demanding businesses to always follow market developments and market desires, promotional activities are an important role in the activities of introducing products and services. So we need a website-based promotional media, in conveying product information and the company can later be known among the wider community online. This system is designed using the Hypertext Preprocessor (PHP) and My Structured Query Language (MySql) programming language as a database, and has the features of knowing company description information, conducting reviews and ratings. So the implementation of website-based promotion media to facilitate bakpia business actors in Yogyakarta in introducing and marketing their products among the wider community so as to increase business income. Keywords: Promotion media, Product marketing, Review, Rating.

Item Type: Thesis (Skripsi, Tugas Akhir or Kerja Praktek) (Tugas Akhir)
Subjects: T Technology > T Technology (General)
Divisions: Fakultas Teknologi Informasi dan Elektro > S1 Informatika
Depositing User: Kaprodi S1 Informatika UTY
Date Deposited: 27 Oct 2019 23:08
Last Modified: 27 Oct 2019 23:08
URI: http://eprints.uty.ac.id/id/eprint/3562

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