Andara, Dhea, Rezi Edi Muin, S. Par., M.Sc., CHE (2024) ANALISIS HUBUNGAN STRATEGI PROMOSI MELALUI MEDIA SOSIAL DENGAN MENINGKATNYA JUMLAH KUNJUNGAN WISATAWAN DI MUSEUM SONOBUDOYO YOGYAKARTA. Tugas Akhir thesis, Universitas Teknologi Yogyakarta.
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Abstract
The purpose of this study was to analyze the promotion strategy through social media in increasing tourist interest in visiting the Sonobudoyo Museum, using Instagram, Facebook, Twitter, and Tiktok. The research method used is a qualitative descriptive method. Data collection techniques were carried out by means of interviews, observations, documentation and literature reviews. The results of the study indicate that the role of the Sonobudoyo Museum's social media in promotion among young people is very significant in disseminating information. The concept of digitizing the Sonobudoyo Museum has proven effective in attracting tourist interest. It can be concluded that the Sonobudoyo Museum has succeeded in increasing the number of visitors to the Sonobudoyo Museum by utilizing Facebook, Instagram, Twitter, and Tiktok. The use of these four social media platforms has resulted in an increase in the number of visitors each year.
| Item Type: | Thesis (Skripsi, Tugas Akhir or Kerja Praktek) (Tugas Akhir) |
|---|---|
| Uncontrolled Keywords: | Social Media, Promotion, Museum Promotion Strategy, Sonobudoyo Museum |
| Subjects: | G Geography. Anthropology. Recreation > GV Recreation Leisure |
| Divisions: | Fakultas Bisnis dan Humaniora > D4 Destinasi Pariwisata |
| Depositing User: | Prodi Pariwisata Diploma |
| Date Deposited: | 13 Aug 2024 07:35 |
| Last Modified: | 13 Aug 2024 07:35 |
| URI: | http://eprints.uty.ac.id/id/eprint/16113 |
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