PENGARUH KUALITAS PRODUK WISATA TERHADAP PERSEPSI DAN KEPUASAN WISATAWAN DI MUSEUM PURBAKALA PLERET BANTUL YOGYAKARTA

Sandy, Zulfani, Rezi Edi Muin, S.Par., M.Sc., CHE (2024) PENGARUH KUALITAS PRODUK WISATA TERHADAP PERSEPSI DAN KEPUASAN WISATAWAN DI MUSEUM PURBAKALA PLERET BANTUL YOGYAKARTA. Tugas Akhir thesis, Universitas Teknologi Yogyakarta.

[img] Text
5202011006_ZULFANI SANDY_Abstrak_Periode4_2023-2024 (REVISI).pdf
Download (34kB)

Abstract

The quality of tourism products is one of the factors that can affect the level of tourist visits, tourist perceptions, and tourist satisfaction after visiting a tourist destination. The Pleret Archaeological Museum holds many historical relics, especially the history of the Plered Palace, there is no entrance ticket, even though they have obtained free museum guide services, this museum is still quiet compared to other museums in Yogyakarta. This study aims to determine tourist perceptions of the quality of tourism products and tourist satisfaction with the quality of tourism products available at the Pleret Archaeological Museum, Bantul. The research method used is a quantitative method. Primary data collection was carried out using a questionnaire. The questionnaire respondents were 100 samples of domestic tourists to the Pleret Archaeological Museum, Bantul. The results of the study showed that the most influential factor in tourist satisfaction at the Pleret Archaeological Museum was the quality of service or human resources. The results of tourist perceptions of the quality of tourism products at the Pleret Archaeological Museum were in the very good category. The quality of tourism products significantly influenced the results of tourist satisfaction at the Pleret Archaeological Museum, Bantul, by 54.6%.

Item Type: Thesis (Skripsi, Tugas Akhir or Kerja Praktek) (Tugas Akhir)
Uncontrolled Keywords: quality of tourism products, perception, tourist satisfaction, museum
Subjects: G Geography. Anthropology. Recreation > GV Recreation Leisure
Divisions: Fakultas Bisnis dan Humaniora > D4 Destinasi Pariwisata
Depositing User: Prodi Pariwisata Diploma
Date Deposited: 13 Aug 2024 07:44
Last Modified: 13 Aug 2024 07:44
URI: http://eprints.uty.ac.id/id/eprint/16116

Actions (login required)

View Item View Item
UTY Open Access is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.