Pengaruh Content Marketing, Viral Marketing, dan Influencer Marketing terhadap Purchase Decision pada Pengguna Social Commerce Tiktok Shop di Yogyakarta

Sholikhah, Deva Arifa and Rokhmat, Rokhmat (2024) Pengaruh Content Marketing, Viral Marketing, dan Influencer Marketing terhadap Purchase Decision pada Pengguna Social Commerce Tiktok Shop di Yogyakarta. Skripsi thesis, Universitas Teknologi Yogyakarta.

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Item Type: Thesis (Skripsi, Tugas Akhir or Kerja Praktek) (Skripsi)
Subjects: H Social Sciences > HB Economic Theory
Divisions: Fakultas Bisnis dan Humaniora > S1 Manajemen
Depositing User: Kaprodi Manajemen UTY
Date Deposited: 09 Oct 2024 04:38
Last Modified: 09 Oct 2024 04:38
URI: http://eprints.uty.ac.id/id/eprint/16573

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