Pengaruh Hedonic Shopping Motivation dan Sales Promotion terhadap Impulse Buying pada Generasi Z Pengguna TikTok Shop di Yogyakarta

Zainudin, Muhamad Syifa and Widyanti, Ratri Nurina (2025) Pengaruh Hedonic Shopping Motivation dan Sales Promotion terhadap Impulse Buying pada Generasi Z Pengguna TikTok Shop di Yogyakarta. Skripsi thesis, Universitas Teknologi Yogyakarta.

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Item Type: Thesis (Skripsi, Tugas Akhir or Kerja Praktek) (Skripsi)
Subjects: H Social Sciences > HB Economic Theory
Divisions: Fakultas Bisnis dan Humaniora > S1 Manajemen
Depositing User: Kaprodi Manajemen UTY
Date Deposited: 25 Apr 2025 03:51
Last Modified: 25 Apr 2025 03:51
URI: http://eprints.uty.ac.id/id/eprint/17624

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