Rancang Bangun Sistem Informasi Pemasaran pada Toko Roti Berbasis Web (Studi Kasus: Cherryka Bakery Yogyakarta)

Primarani, Anggita (2025) Rancang Bangun Sistem Informasi Pemasaran pada Toko Roti Berbasis Web (Studi Kasus: Cherryka Bakery Yogyakarta). Tugas Akhir thesis, University of Technology Yogyakarta.

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Abstract

ABSTRACT Marketing information systems are essential tools for improving the efficiency and effectiveness of marketing strategies, especially in today's digital era. This study aims to design and build a web-based marketing information system at Cherryka Bakery Yogyakarta, which is expected to expand market reach and enhance customer interaction. The Waterfall method was used in this study, and the physical design of this information system utilized the PHP programming language and a MySQL database. The results show that the developed marketing information system is capable of providing real-time product information, facilitating the online ordering process, and generating structured reports on sales and customer interactions. With this system, Cherryka Bakery management can make better decisions based on accurate and organized data. Furthermore, this system also enhances the customer experience by providing easy access to product and promotional information. The implementation results are expected to improve customer satisfaction, accelerate the marketing process, and ultimately increase Cherryka Bakery's sales volume. This research makes a significant contribution to the development of marketing information systems in the small and medium enterprise sector. Keywords: Marketing Information System, PHP, Web.

Item Type: Thesis (Skripsi, Tugas Akhir or Kerja Praktek) (Tugas Akhir)
Subjects: T Technology > T Technology (General)
Divisions: Fakultas Sains Dan Teknologi > S1 Sistem Informasi
Depositing User: Kaprodi S1 Sistem Informasi UTY
Date Deposited: 15 Jul 2025 08:39
Last Modified: 15 Jul 2025 08:39
URI: http://eprints.uty.ac.id/id/eprint/18130

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