Pengaruh Green Advertisement, Green Awareness, Green Innovation, dan Perceived Price terhadap Green Purchase Intention pada Generasi Z di Wilayah Daerah Istimewa Yogyakarta

Adiyaksa, Dimas and Dewanti, Ratna Listiana (2025) Pengaruh Green Advertisement, Green Awareness, Green Innovation, dan Perceived Price terhadap Green Purchase Intention pada Generasi Z di Wilayah Daerah Istimewa Yogyakarta. Skripsi thesis, Universitas Teknologi Yogyakarta.

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Item Type: Thesis (Skripsi, Tugas Akhir or Kerja Praktek) (Skripsi)
Subjects: H Social Sciences > HB Economic Theory
Divisions: Fakultas Bisnis dan Humaniora > S1 Manajemen
Depositing User: Kaprodi Manajemen UTY
Date Deposited: 11 Aug 2025 01:50
Last Modified: 11 Aug 2025 01:50
URI: http://eprints.uty.ac.id/id/eprint/18533

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