Pengaruh Electronic Word of Mouth (e-WOM), Brand Trust, dan Content Marketing terhadap Buying Decision di Kalangan Generasi Z yang Aktif Berbelanja Produk Fashion pada Platform Tiktok

Fauziah, Rika and Rokhmat, Rokhmat (2025) Pengaruh Electronic Word of Mouth (e-WOM), Brand Trust, dan Content Marketing terhadap Buying Decision di Kalangan Generasi Z yang Aktif Berbelanja Produk Fashion pada Platform Tiktok. Skripsi thesis, Universitas Teknologi Yogyakarta.

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Item Type: Thesis (Skripsi, Tugas Akhir or Kerja Praktek) (Skripsi)
Subjects: H Social Sciences > HB Economic Theory
Divisions: Fakultas Bisnis dan Humaniora > S1 Manajemen
Depositing User: Kaprodi Manajemen UTY
Date Deposited: 13 Aug 2025 06:42
Last Modified: 13 Aug 2025 06:42
URI: http://eprints.uty.ac.id/id/eprint/18556

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