Pengaruh Viral Marketing, Fear of Missing Out, Price Perception terhadap Kepuasan Konsumen melalui Keputusan Pembelian sebagai Variabel Intervening pada Penggemar Trendy Food & Beverages Berbasis Online di Daerah Istimewa Yogyakarta

Royani, Argirena Refi and Dewanti, Ratna Listiana (2025) Pengaruh Viral Marketing, Fear of Missing Out, Price Perception terhadap Kepuasan Konsumen melalui Keputusan Pembelian sebagai Variabel Intervening pada Penggemar Trendy Food & Beverages Berbasis Online di Daerah Istimewa Yogyakarta. Skripsi thesis, Universitas Teknologi Yogyakarta.

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Item Type: Thesis (Skripsi, Tugas Akhir or Kerja Praktek) (Skripsi)
Subjects: H Social Sciences > HB Economic Theory
Divisions: Fakultas Bisnis dan Humaniora > S1 Manajemen
Depositing User: Kaprodi Manajemen UTY
Date Deposited: 13 Aug 2025 08:05
Last Modified: 13 Aug 2025 08:05
URI: http://eprints.uty.ac.id/id/eprint/18594

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