Pengaruh Product Quality dan Product Innovation terhadap Purchase Intention melalui Brand Image sebagai Variabel Mediasi pada Produk Healthy Food di Indonesia

Maulidyah, Lutvia Ristania and Addinpujoartanto, Nur Ariefin (2025) Pengaruh Product Quality dan Product Innovation terhadap Purchase Intention melalui Brand Image sebagai Variabel Mediasi pada Produk Healthy Food di Indonesia. Skripsi thesis, Universitas Teknologi Yogyakarta.

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Item Type: Thesis (Skripsi, Tugas Akhir or Kerja Praktek) (Skripsi)
Subjects: H Social Sciences > HB Economic Theory
Divisions: Fakultas Bisnis dan Humaniora > S1 Manajemen
Depositing User: Kaprodi Manajemen UTY
Date Deposited: 13 Aug 2025 08:28
Last Modified: 13 Aug 2025 08:28
URI: http://eprints.uty.ac.id/id/eprint/18605

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