Pengaruh Gamification, Perceived Enjoyment, dan Entertainment terhadap Purchase Intention di Marketplace dengan Brand Engagement sebagai Variabel Intervening pada Masyarakat di Daerah Istimewa Yogyakarta

Nurohman, Yuli and Dewanti, Ratna Listiana (2025) Pengaruh Gamification, Perceived Enjoyment, dan Entertainment terhadap Purchase Intention di Marketplace dengan Brand Engagement sebagai Variabel Intervening pada Masyarakat di Daerah Istimewa Yogyakarta. Skripsi thesis, Universitas Teknologi Yogyakarta.

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Item Type: Thesis (Skripsi, Tugas Akhir or Kerja Praktek) (Skripsi)
Subjects: H Social Sciences > HB Economic Theory
Divisions: Fakultas Bisnis dan Humaniora > S1 Manajemen
Depositing User: Kaprodi Manajemen UTY
Date Deposited: 14 Aug 2025 02:29
Last Modified: 14 Aug 2025 02:29
URI: http://eprints.uty.ac.id/id/eprint/18626

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