Pengaruh Environmental Concern, Environmental Knowledge, Attitude Toward Green Brand, dan Green Brand Knowledge terhadap Green Purchase Intention Produk Sustainable Daily Essentials pada Generasi Z di Daerah Istimewa Yogyakarta

Rahmadhani, Revina Cahya and Dewanti, Ratna Listiana (2025) Pengaruh Environmental Concern, Environmental Knowledge, Attitude Toward Green Brand, dan Green Brand Knowledge terhadap Green Purchase Intention Produk Sustainable Daily Essentials pada Generasi Z di Daerah Istimewa Yogyakarta. Skripsi thesis, Universitas Teknologi Yogyakarta.

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Item Type: Thesis (Skripsi, Tugas Akhir or Kerja Praktek) (Skripsi)
Subjects: H Social Sciences > HB Economic Theory
Divisions: Fakultas Bisnis dan Humaniora > S1 Manajemen
Depositing User: Kaprodi Manajemen UTY
Date Deposited: 14 Aug 2025 02:36
Last Modified: 14 Aug 2025 02:36
URI: http://eprints.uty.ac.id/id/eprint/18630

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