Pengaruh User Generated Content (UGC), Electronic Word of Mouth (e-WOM), dan Brand Trust terhadap Purchase Decision Produk Skincare Viral di Platform Tiktok pada Generasi Z di Daerah Istimewa Yogyakarta

Diwiyana, Rindia Kavita Sukma and Rokhmat, Rokhmat (2025) Pengaruh User Generated Content (UGC), Electronic Word of Mouth (e-WOM), dan Brand Trust terhadap Purchase Decision Produk Skincare Viral di Platform Tiktok pada Generasi Z di Daerah Istimewa Yogyakarta. Skripsi thesis, Universitas Teknologi Yogyakarta.

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Item Type: Thesis (Skripsi, Tugas Akhir or Kerja Praktek) (Skripsi)
Subjects: H Social Sciences > HB Economic Theory
Divisions: Fakultas Bisnis dan Humaniora > S1 Manajemen
Depositing User: Kaprodi Manajemen UTY
Date Deposited: 14 Aug 2025 02:40
Last Modified: 14 Aug 2025 02:40
URI: http://eprints.uty.ac.id/id/eprint/18632

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