Pengaruh Social Media Engagement, Brand Image, dan Content Marketing terhadap Perilaku Pembelian Green Fashion oleh Generasi Z di Platform Shopee

Ayu, Sela Putri and Widyanti, Ratri Nurina (2025) Pengaruh Social Media Engagement, Brand Image, dan Content Marketing terhadap Perilaku Pembelian Green Fashion oleh Generasi Z di Platform Shopee. Skripsi thesis, Universitas Teknologi Yogyakarta.

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Item Type: Thesis (Skripsi, Tugas Akhir or Kerja Praktek) (Skripsi)
Subjects: H Social Sciences > HB Economic Theory
Divisions: Fakultas Bisnis dan Humaniora > S1 Manajemen
Depositing User: Kaprodi Manajemen UTY
Date Deposited: 14 Aug 2025 03:04
Last Modified: 14 Aug 2025 03:04
URI: http://eprints.uty.ac.id/id/eprint/18640

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