Pengaruh Hedonic Shopping Value, Shopping Lifestyle, dan Diskon terhadap Impulse Buying dengan Positive Emotion sebagai Variabel Intervening pada Marketplace di Indonesia

Rizqimubarok, Miftah and Addinpujoartanto, Nur Ariefin (2025) Pengaruh Hedonic Shopping Value, Shopping Lifestyle, dan Diskon terhadap Impulse Buying dengan Positive Emotion sebagai Variabel Intervening pada Marketplace di Indonesia. Skripsi thesis, Universitas Teknologi Yogyakarta.

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Item Type: Thesis (Skripsi, Tugas Akhir or Kerja Praktek) (Skripsi)
Subjects: H Social Sciences > HB Economic Theory
Divisions: Fakultas Bisnis dan Humaniora > S1 Manajemen
Depositing User: Kaprodi Manajemen UTY
Date Deposited: 14 Aug 2025 03:20
Last Modified: 14 Aug 2025 03:20
URI: http://eprints.uty.ac.id/id/eprint/18652

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