Pengaruh Green Perceived Value, Green Packaging, dan Electronic Word of Mouth (e-WOM) terhadap Keputusan Pembelian Produk Skincare Organik pada Generasi Z di Daerah Istimewa Yogyakarta

Fitriani, Allivya Nur and Rokhmat, Rokhmat (2025) Pengaruh Green Perceived Value, Green Packaging, dan Electronic Word of Mouth (e-WOM) terhadap Keputusan Pembelian Produk Skincare Organik pada Generasi Z di Daerah Istimewa Yogyakarta. Skripsi thesis, Universitas Teknologi Yogyakarta.

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Item Type: Thesis (Skripsi, Tugas Akhir or Kerja Praktek) (Skripsi)
Subjects: H Social Sciences > HB Economic Theory
Divisions: Fakultas Bisnis dan Humaniora > S1 Manajemen
Depositing User: Kaprodi Manajemen UTY
Date Deposited: 14 Aug 2025 04:06
Last Modified: 14 Aug 2025 04:06
URI: http://eprints.uty.ac.id/id/eprint/18682

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