Pengaruh Influencer Credibility, Perceived Value, dan Social Proof terhadap Purchase Intention Produk Fashion pada Konsumen Gen Z di Tiktok Shop

Rohim, Dandi Fatkuro and Rokhmat, Rokhmat (2026) Pengaruh Influencer Credibility, Perceived Value, dan Social Proof terhadap Purchase Intention Produk Fashion pada Konsumen Gen Z di Tiktok Shop. Skripsi thesis, Universitas Teknologi Yogyakarta.

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Item Type: Thesis (Skripsi, Tugas Akhir or Kerja Praktek) (Skripsi)
Subjects: H Social Sciences > HB Economic Theory
Divisions: Fakultas Bisnis dan Humaniora > S1 Manajemen
Depositing User: Kaprodi Manajemen UTY
Date Deposited: 25 Feb 2026 02:43
Last Modified: 25 Feb 2026 02:43
URI: http://eprints.uty.ac.id/id/eprint/19632

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