Wardhana, Bagus Ramzy Dwisnu (2026) Implementasi Fitur Peramalan pada Sistem Informasi Manajemen Hubungan Pelanggan untuk Menentukan Target Penjualan Karyawan (Studi Kasus: PT. Arhadi Fajar Perkasa, Semarang). Tugas Akhir thesis, Information Systems.
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Abstract
IMPLEMENTING FORECASTING FEATURES IN A CUSTOMER RELATIONSHIP MANAGEMENT INFORMATION SYSTEM TO DETERMINE EMPLOYEE SALES TARGET (Case Study: PT Arhadi Fajar Perkasa, Semarang) Bagus Ramzy Dwisnu Wardhana, Umar Zaky, S.Kom., M.Cs Program Studi Sistem Informasi, Fakultas Sains & Teknologi Universitas Teknologi Yogyakarta Jl. Ring Road Utara Jombor Sleman Yogyakarta E-mail : [email protected], [email protected] ABSTRACT This study aims to develop a forecasting feature within the Customer Relationship Management (CRM) Information System to serve as a decision support tool for determining employee sales targets at PT Arhadi Fajar Perkasa. Previously, the process of setting targets and planning sales visits was conducted manually and lacked integration, often relying on subjective judgment. The system was designed using the TOGAF ADM framework to ensure alignment between business needs and information technology solutions. It implements the Forecasting Fixed Growth method, which uses a 2% fixed growth rate based on historical sales contributions from the previous period. Development involved stages such as needs analysis, observation, interviews, UML modeling, and interface prototype design. Accuracy testing using the Mean Absolute Percentage Error (MAPE) method yielded values of 24.43% for 2025 and 24.31% for 2026, indicating that the system’s accuracy falls within a sufficient and consistent range. The study resulted in a web-based system capable of managing customer data, sales targets, and visit plans in an integrated manner, while providing performance visualizations and forecasting results to support more objective and data-driven managerial decision-making. Keywords: Decision Support System, Sales Forecasting, Customer Relationship Management (CRM), Sales Target, TOGAF ADM
| Item Type: | Thesis (Skripsi, Tugas Akhir or Kerja Praktek) (Tugas Akhir) |
|---|---|
| Subjects: | T Technology > T Technology (General) |
| Divisions: | Fakultas Sains Dan Teknologi > S1 Sistem Informasi |
| Depositing User: | Kaprodi S1 Sistem Informasi UTY |
| Date Deposited: | 29 Apr 2026 09:23 |
| Last Modified: | 29 Apr 2026 09:23 |
| URI: | http://eprints.uty.ac.id/id/eprint/19730 |
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