Gunarsih, Tri and Utami, Ristianawati Dwi and Yusuf, Yusuf (2012) Prosiding Seminar Nasional & Call for Paper Forum Manajemen Indonesia Ke-4: "Pengaruh Desain Web dan Kualitas Informasi Terhadap Minat Pembelian pada Toko Online". Pengaruh Desain Web dan Kualitas Informasi Terhadap Minat Pembelian pada Toko Online. ISSN 2302-7770
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Abstract
The study aimed to examine the effect of web design and the information quality on online store purchase intention with the quality perceptions and trust as a mediating variable. The information quality is measured by the dimension of time information (time dimension), dimensional information content (content dimension), and the dimensions of information (form dimension). Indicators of perceived quality are reliability, responsiveness, assurance, empathy, and tangible. While the user's trust is measured by confidence in the website. The object of this study is to shop online Hi-Fi Tecknis Store designed and made by the researcher. This site will be used offline to facilitate research. . The sample was 130 respondents consisting of students from the University of Technology Yogyakarta. The sampling method used judgment sampling and test hypotheses using path analysis. The test results showed that web design and information quality have a positive and significant effect on online store purchase intention with R2 = 0.344. The results of path analysis showed that the perception of quality and trust can mediate the relationship between web design to online store purchase intention. The effect of web design on online store purchase intention through two mediating variables increases (β = 0.346) compared with the direct effect of web design on online store purchase intention (β = 0.233). The results of this study are support research by Everard and Galletta (2006) that the perception of quality and trust mediates the relationship between website design to purchase intention. Based on the path analysis also found that the perception of quality and trust can mediate the relationship between information quality to online store purchase intention. The effect of the information quality on online store purchase intention through two mediating variables (β = .575) compared with the direct effect of quality information to purchase an interest in the online store (β = 0.411). These findings are consistent with the research of Sam and Tahir (2010) which states that the information quality significantly influences purchase intention and research by Everard and Galletta (2006) states that the perception of quality and trust mediate the relationship between the website design to purchase intentions. Keywords: website design, information quality, trust, perception of quality, online store purchase intention.
| Item Type: | Article |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Fakultas Ekonomi dan Bisnis > S1 Manajemen |
| Depositing User: | S.E., M.Sc Ristianawati Dwi Utami |
| Date Deposited: | 16 Dec 2021 01:18 |
| Last Modified: | 10 Jan 2022 10:17 |
| URI: | http://eprints.uty.ac.id/id/eprint/8857 |
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