Tourism Development Strategy of Kalisuci Tourism Area Gunungkidul Regency, Indonesia

Prabawa, Bayu Argadyanto and Hidayatno, Ngizudin Alfi and Annisak, Firda and Preambudi, Akbar (2024) Tourism Development Strategy of Kalisuci Tourism Area Gunungkidul Regency, Indonesia. Proceedings of the International Conference on Multidisciplinary Studies (ICoMSi 2023). pp. 405-421. ISSN 2352-5398

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Abstract

Kalisuci tourism area is a special interest tourism that utilizes conduit-type Ji-rak underground river for cave exploration and tubing. During the rainy sea-son, floods frequently happen and cause the underground river to overflow so that cave tubing cannot be carried out. As a result, the number of visitors dropped dramatically. This non-continuous tourism activity provides subop-timal benefits for the Kalisuci community as tourism actors. This research aims to evolve tourism development strategies of Kalisuci tourism area. Fo-cused group discussion is conducted with tourism actors of Kalisuci tourism area to figure out factors affect the tourism development and formulate strat-egies to manage them. Identified factors are analyzed using SWOT to deter-mine the internal and external factors faced by Kalisuci. While the priority strategic is analyzed by QSPM based on attractive score of the factor affect-ing strategy formulation. There are 32 internal factors (13 strengths and 19 weaknesses) and 24 external factors (13 opportunities and 11 treats) show that Kalisuci tourism is in quadrant III. It means that Kalisuci faces many in-ternal problems but also has opportunities that can be utilized. Internal im-provement and strengthening strategies are deemed necessary before seizing external opportunity. It can be done by electing a figure as driving force to increase community participation as well as holding a community-based tourism training to empower village communities in tourism development.

Item Type:	Article
Subjects:	G Geography. Anthropology. Recreation > GV Recreation Leisure H Social Sciences > H Social Sciences (General)
Divisions:	Fakultas Sains dan Teknologi > S1 Perencanaan Wilayah dan Kota
Depositing User:	S.Si., M.S Bayu Argadyanto Prabawa UTY
Date Deposited:	27 Jun 2024 02:46
Last Modified:	27 Jun 2024 02:46
URI:	http://eprints.uty.ac.id/id/eprint/15785

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